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PartnershipConfirmed DealCreator-ledBrand-fundedUnscriptedTier 2High confidence
Comcast Xfinity funds creator competition Best in Class
Event Summary
Comcast Xfinity will launch Best in Class, a seven-episode creator competition hosted by Katie Feeney and produced by NBCUniversal's Rock Studios, across Xfinity's Instagram and TikTok channels.
Verified Facts
- Best in Class is scheduled to launch August 5, 2026.
- The seven-episode series follows college social-media creators competing for a brand partnership with Xfinity.
- The winner receives a six-figure partnership.
- NBCUniversal's Rock Studios produced the series.
Deal Board Interpretation
Brand-funded entertainment is expanding beyond creator integrations into owned, episodic formats. The relevant supplier question is whether a buyer can pair a credible audience premise with a commercial objective without making the series feel like an ad.
This is analysis, not verified fact.
Why It Matters
Xfinity is treating an original creator competition as a repeatable brand-funded entertainment vehicle, not simply a campaign asset.
Professional Action
Not researched
Evidence Sources
Primary Source read
Source tier: Tier 2Last verified: 2026-07-29