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Comcast Xfinity
Brand-Funded|global
High|1 record|Verified 29 JUL 26
Comcast Xfinity is using an original social-first creator competition as brand-funded entertainment, with NBCUniversal's Rock Studios as producer.
Route Dossier
Route research not yet recorded
Route research not yet recorded for this buyer.
Last buyer verification: 29 JUL 26
Current Apparent Mandate
Funding a social-first creator competition produced by NBCUniversal's Rock Studios, pairing original episodic programming with a six-figure brand partnership prize.
Supporting evidence:
- TheWrap: Xfinity's seven-episode Best in Class creator competition launches August 5, 2026.
Mandate inferred from public evidence. Not a confirmed commissioning brief.
Deal Board Records (1 record)
Open Questions
- Is Best in Class a one-off campaign or a repeatable creator-entertainment format for Xfinity?
Last verified: 29 JUL 26