Zoom partners with Nayeema Raza on creator-led brand programming

• Zoom announced a partnership with Nayeema Raza, creator of Smart Girl Dumb Questions.
• The partnership includes a social interview series and a six-part series on Raza’s program, due in August.
• Kimberly Storin is Zoom’s chief marketing and communications officer.

Zoom is using creator-led programming to reach an audience interested in work and leadership, with a lighter brand brief and Raza retaining editorial control.

This is analysis, not verified fact.

Why It Matters

Shows a technology company commissioning creator-led editorial programming as a brand and audience-development tool.

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