Tubi expands Creatorverse distribution to Amazon Fire TV
Event Summary
Tubi and Amazon expanded their partnership to bring Tubi’s Creatorverse collection to Fire TV in the United States, while giving Amazon DSP customers priority access to advertising inventory around the creator-led programming.
Verified Facts
- • Tubi and Amazon announced the expanded partnership on June 25, 2026.
- • Creatorverse programming is being surfaced across Fire TV and Fire tablets in the United States.
- • Amazon DSP customers receive priority access to Creatorverse advertising inventory.
- • Tubi said Creatorverse had grown to more than 20,000 episodes from more than 300 creators.
- • The announcement named Rachel Berk, Tubi SVP of Distribution Platform Partnerships, and Charlotte Maines, Amazon VP of Devices Content & Advertising.
Deal Board Interpretation
The deal turns Creatorverse into more than a collection inside Tubi: it adds connected-TV discovery and an advertiser-access layer through Amazon. That strengthens the evidence that Tubi is building creator-led programming into a scaled distribution and monetization business.
This is analysis, not verified fact.
Why It Matters
Tubi is scaling creator-led entertainment beyond catalog acquisition into dedicated distribution, exclusive programming and advertiser access across Amazon’s connected-TV ecosystem.
Professional Action
Route research underway
Evidence: Official materials describe exclusive creator partnerships and selected cohorts but do not identify a general public submission channel.