Back to Deal Board
LicenseConfirmed DealFASTFAST ChannelTier 1High confidence
Rakuten TV and Mattel launch Barbie & Friends and Pingu FAST channels in Europe
Event Summary
Rakuten TV expanded its partnership with Mattel to develop, program and distribute two family FAST channels across European markets: Barbie & Friends and Pingu.
Verified Facts
- Rakuten TV announced an expanded partnership with Mattel on July 1, 2026.
- Rakuten TV will program and distribute Barbie & Friends across Portugal, the Netherlands, Germany, the UK and Ireland.
- Rakuten TV will operate Pingu in Portugal, France, Spain, Italy and Germany.
- Marcos Milanez is Rakuten TV's Chief Content Officer.
Deal Board Interpretation
Rakuten TV is functioning as a managed FAST-channel partner for established IP owners, combining programming, distribution and monetization rather than acting only as a carriage destination.
This is analysis, not verified fact.
Why It Matters
Rakuten TV is operating family-IP FAST channels for Mattel across Europe, demonstrating an active managed-channel model for content owners.
Professional Action
Verified route
Public FAST-channel business inquiry
Evidence: Rakuten TV Enterprise's contact form explicitly accepts Content Owner inquiries and lists FAST Channels among its areas of interest.
Evidence Sources
Primary Source read
Source tier: Tier 1Last verified: 2026-07-21