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DevelopmentDeveloping SignalVerticalCreator-ledMicrodramaTier 2High confidence
New Short Media launches premium vertical microdrama studio and slate
Event Summary
Alon Shtruzman and Scott Einbinder have launched New Short Media, a vertical microdrama studio operating alongside 5X Media. More than 10 projects are in development, including three disclosed titles spanning action-romance, creator-led action comedy, and dating reality.
Verified Facts
- New Short Media launched alongside 5X Media.
- The company said more than 10 projects are in development.
- Gev Miron and his team will work with writer-producer Russell Rothberg on creative development.
- The initial slate includes Speeding Towards You, One Foot in Hollywood, and Polyamour Mon Amour.
Deal Board Interpretation
The studio is positioning itself as a supplier of vertical IP rather than another standalone app. That makes its first platform and distribution relationships the practical indicators of its future buyer mandate.
This is analysis, not verified fact.
Why It Matters
A newly financed studio is being built to license premium mobile-first IP into existing platforms, making its early distribution deals and external development route worth tracking.
Professional Action
Not researched
Evidence Sources
Primary Source read
Source tier: Tier 2Last verified: 2026-07-28