Marvel and WEBTOON unveil original vertical-scroll series slate
Event Summary
Marvel and WEBTOON announced three original series created exclusively for WEBTOON and designed for the platform’s vertical-scroll format: Tony’s Girl, That Time Deadpool Fell Into WEBTOON...and Found The Longest Title of All Time!!!, and X-Men Korea. WEBTOON said release timing will be announced later.
Verified Facts
- Marvel and WEBTOON announced the first wave on July 24, 2026.
- The three series are original Marvel stories created exclusively for WEBTOON’s vertical-scroll format.
- CRC Payne and StarBite are the creative team for Tony’s Girl.
- Ucheomaaa and Annie Huang are the creative team for the Deadpool series.
- Studio LICO is the creative team for X-Men Korea.
Deal Board Interpretation
WEBTOON is expanding from adapting existing comics into vertical-scroll to commissioning original franchise stories that are native to its platform. For Marvel, this creates an additional development lane between its legacy comic catalog and screen adaptations.
This is analysis, not verified fact.
Why It Matters
Marvel is using WEBTOON as an original-development home for franchise storytelling built specifically for a vertical-scroll audience, extending a legacy-IP strategy beyond adaptation and repackaging.
Professional Action
Route research not yet recorded
Evidence: No public development route was identified in the announcement. Route research has not yet been completed.