LicenseConfirmed DealLegacy CrossoverVerticalSeriesTier 1Medium confidence

FOX and My Drama launch a 101-episode vertical adaptation of Farmer Wants a Wife

HOLYWATER / My Drama|Announced: 2026-06-11|Captured: 2026-07-16|global

Event Summary

FOX Entertainment and HOLYWATER TECH launched a vertical adaptation of Farmer Wants a Wife Season 3 on the My Drama app in the United States. FOX Entertainment Studios re-edited the original 11-episode season, produced by Eureka Productions, into 101 phone-native episodes averaging under two minutes and totaling just under 2.5 hours. The vertical version launched on June 9, 2026.

Verified Facts

Farmer Wants a Wife Season 3 was adapted from 11 television episodes into 101 vertical episodes.
The vertical episodes average under two minutes and total just under 2.5 hours.
FOX Entertainment Studios developed the adaptation from the Eureka Productions season.
The vertical version launched on My Drama in the United States on June 9, 2026.

Deal Board Interpretation

This is a legacy-network crossover into vertical unscripted programming, not a new original-series commission. FOX is using existing primetime IP to test mobile-native viewing behavior and My Drama as the distribution environment.

This is analysis, not verified fact.

Why It Matters

FOX is testing whether existing primetime unscripted IP can become a mobile-native product, creating a potential new licensing and adaptation route for established television formats.

Professional Action

Not researched

Route research not yet completed

Evidence: Dedicated route research has not yet been completed for this record.

Evidence Sources

Primary Source read

Secondary Source read

Source tier: Tier 1Last verified: 2026-07-17

Related Buyers

HOLYWATER / My Drama

Primary

digital platform

High confidence

Confirmed activity: multi-title original vertical-fiction partnerships with creator-led studios, including an exclusive first window for Dhar Mann Studios' initial 40-title slate on My Drama. No general external submission route has been verified.

FOX Entertainment

Secondary

digital platform

High confidence

Confirmed vertical-video activity through its equity relationship with HOLYWATER and worldwide sales and distribution rights for Dhar Mann Studios' initial 40-title My Drama slate. No public submission route has been verified.