Brand USA commissions Route 66 visual podcast with Telegraph and Platform Media
Event Summary
Visit The USA, the consumer brand of destination-marketing organization Brand USA, has launched Route 66: America’s Greatest Road Trip, an eight-part visual podcast produced by Telegraph Media Group and Platform Media. The series is hosted by Sean Fletcher and marks Route 66’s centenary. It is a confirmed brand-funded entertainment commission.
Verified Facts
- Visit The USA, Telegraph Media Group and Platform Media launched Route 66: America’s Greatest Road Trip on August 5, 2026.
- The project is an eight-part visual podcast.
- Telegraph Media Group and Platform Media are producing the series.
- Sean Fletcher hosts the series.
- The project was created to mark Route 66’s centenary.
Deal Board Interpretation
Destination marketing is using a repeatable entertainment format rather than a conventional travel advertisement. The commission shows how a tourism buyer can package editorial credibility, production capability and a recognizable host into an ownable campaign asset.
This is analysis, not verified fact.
Why It Matters
Brand USA is commissioning entertainment-led visual podcast programming with media and production partners, giving producers a current example of a destination-marketing buyer paying for original series rather than a conventional ad campaign.
Professional Action
Monitor brand-funded series briefs
Evidence: No public producer-submission or commissioning route has been identified.