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The Walt Disney Company
Digital Platform|north america
High|3 records|Verified 14 AUG 26
The Walt Disney Company is adding creator-led short video and video podcasts to Disney+ and Hulu through partnerships with TikTok, The Overlap and iHeartMedia.
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Last buyer verification: 14 AUG 26
Current Apparent Mandate
Disney is expanding Disney+ beyond conventional series through short-form creator distribution and licensed video podcasts. Current activity includes the TikTok-fed Verts pilot, Gary Neville’s The Overlap football shows and a six-title iHeartMedia video-podcast package across Disney+ and Hulu. No general public external-content route has been identified.
Supporting evidence:
- August 5, 2026: Disney and TikTok announced a U.S. pilot to bring curated Disney-centric fan-created TikTok content into Disney+’s Verts feed, plus a tiered Creator Ambassador Program.
- August 10, 2026: Disney+, Hulu and iHeartMedia announced a six-title video-podcast licensing package led by Hey Jonas!.
- August 13, 2026: Disney+ licensed 40 episodes of Stick to Football and 50 episodes of Stick to United from Gary Neville’s The Overlap for the 2026–27 season.
Mandate inferred from public evidence. Not a confirmed commissioning brief.
Deal Board Records (3 records)
Open Questions
- Which creators and content categories will enter the initial Verts pilot?
- Will Verts expand beyond the U.S. pilot?
- Will Disney expand creator-led sports and video-podcast licensing beyond the current packages?
- Which representatives can access the relevant licensing teams?
Last verified: 14 AUG 26