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HBO Max
Digital Platform|global
Medium|1 record|Verified 29 JUL 26
HBO Max is testing a mobile vertical-video feature using its existing library and editorial tools. It is a platform-product signal, not a confirmed short-form commissioning brief.
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Last buyer verification: 29 JUL 26
Current Apparent Mandate
Testing a personalized mobile vertical-video feed built from existing content, trailers, clips, and bonus material. The public evidence does not establish a new commissioning mandate.
Supporting evidence:
- TheWrap: HBO Max announced an iOS beta for HBO Max Shorts on July 29, 2026.
Mandate inferred from public evidence. Not a confirmed commissioning brief.
Deal Board Records (1 record)
Open Questions
- Will HBO Max commission original vertical programming, or remain focused on library clips and promotion?
Last verified: 29 JUL 26